Number one! Sexy products sell well

Sex toys have always had a strong market demand, especially in overseas markets. In 2020, the market size of the global sex toy market is 33.64 billion US dollars, an increase of about 26% compared with 2019, and North America, Europe, and the Asia-Pacific region have become the main sales regions of sex toys. Click "Read the original text" at the bottom to download the guide to going overseas in the category of sex toys.

In North America, the sales volume of sex toys ranks first in the world, accounting for more than 33% of the global market share. The sales of sex toys in the Asia-Pacific region have achieved the highest growth rate in the world. For example, in 2020, the demand for sex toys in India will increase by more than 60%. Compared with the U.S. market, European consumers have stronger purchasing power. 70% of Italian consumers surveyed said they would buy and use sex toys that enhance sexual interest, and prefer high-end sex toys.

Such a considerable increase has a lot to do with the impact of the social isolation policy during the epidemic.

Some data analysis companies also found in the process of research and visits that the public's attitude towards sex toys has also undergone a 180-degree change due to the epidemic. "Using sex toys is a healthy and safe way to comfort during social isolation", "During the epidemic, the risk of going out on a date is too high, making the use of sex toys a matter of course"... This type of voice makes the use of sex toys popular justification explanation.

Subdivide various groups, and partners become the main consumers

In fact, the sex toys market has undergone earth-shaking changes in recent years. As the user group has been refined from the general public to various groups, adult products have gradually evolved from the earliest and simplest family planning products to rich products that meet individual needs.

At present, couples and lovers have become the main force of consumption of sex toys. Compared with singles/non-sexual couples, in order to enhance mutual relationship and improve the quality of sexual life, consumers with sexual partners have greater demand for sex toys and other adult products. According to CBNDate’s consumption big data, 74% of consumers understand and purchase sex toys, with the purpose of enhancing the pleasure and freshness of their partners, so as to improve the quality of sex life. Among them, the consumption of sex toys by married people far exceeds that of unmarried people person.

Compared with the attention and research on female orgasm in the sex industry in recent years, male orgasm has also become a market that is relatively easy to be ignored. According to market consumption trends, low-cost silicone sex toys are still the first choice for male consumers. However, with the awakening of men's self-awareness and requirements for orgasm quality, more diverse male sex toys will be worth selling. Explore the segmented industries.

In addition, unlike other sex toys, real love sex dolls in human form have attracted a lot of attention from sexual minorities, including bisexuals, homosexuals, and transgender people. The search volume of some dedicated sex dolls has soared in recent years. There are also many products suitable for LGBTQ+ groups, such as prostate massagers and plug-in adult products (such as anal plugs, inflatable dolls for gays, wearable penises, etc.), which are also worthy of sellers' attention.