Environmental protection novelty hunting has become the mainstream trend of sex toys

In Europe, consumers pay more attention to "environmentally friendly" and "sustainable" adult products. According to the market research results issued by LOVEHONEY, one of the British sex toys group giants, as consumers pay more attention to the materials (such as glass, metal, environmentally friendly bioplastics, pure artificial leather, etc.) The durability and environmental friendliness of the product (whether the material is degradable, whether it can be recharged and recycled, etc.) has become one of the important factors in whether to buy a product.

And the strange appearance, special shape Realistic sex dolls are also one of the popular trends of sex toys in recent years. Many artificial sex device shapes such as bananas, eggplants, roses, and birds have also been applied to the design of sex toys, and have received excellent market feedback. For example, an electric massager for women that was "out of the circle" in the shape of a rose has become a big hit on the social media platform TikTok, and related videos related to the hashtag #rosetoy have been played 170 million times.

It should be noted that overseas consumers’ demand for “low noise” sex toys is gradually increasing, especially sex products that can be connected via Bluetooth or can be remotely controlled are increasingly favored by market consumers. It is not difficult to find that "high-tech" sex toys may change the existing market structure in the future. Sellers can start from the market demand point and carry out intelligent micro-innovation on existing products to create differences.

On the other hand, with the penetration of the two-dimensional culture, "Internet natives" including post-00s have a great impact on the recognition of ACG elements such as animation and games, and at the same time drive the market demand for related products. PornHub's ranking of the annual hot search word "HENTAI" on the site in 2021 can also support this trend.

Nowadays, there is also a blind box subscription model for sex toys emerging overseas. Taking the well-known fun brand Mystery Pleasure Box as an example, the annual shipment of blind boxes sold by it exceeds 1 million pieces.

Mystery Pleasure Box mainly provides blind boxes for couples (heterosexual/gay/lesbian) and self-use blind boxes (male/female) through different segmented audiences, which can contain toys, lubricants, fun accessories, etc. The big gift package firmly grasps the mysterious psychology of some consumers. Cross-border merchants in related categories can also learn from it. It is a feasible strategy to clear the inventory of single products.